Short Intro

This animated ad for Ember Café was designed to grab attention quickly on social media and connect directly with busy young coffee lovers. Many brands struggle to make a short message feel relatable and memorable—this project solves that by turning a simple daily experience into a story viewers can identify with.

The goal...

The goal was to capture the audience’s attention in 10–15 seconds, make them feel understood, and show how Ember Café’s coffee provides a quick energy boost. By using warm, smooth visuals and a clear narrative, the ad encourages engagement, increases brand recall, and highlights how the product fits naturally into everyday life.
In short, this animation turns attention into action: it helps viewers notice the brand, connect with it emotionally, and remember it when choosing their coffee.